Printing, Design, Mail and Marketing Blog

You may maintain a good database for mailing, but sometimes it may be necessary to rent or purchase a mailing list. When that time comes, it will help to have some questions ready to ask so you can figure out what kind of list you need. This will not only save time, but will insure you obtain the list you are after.

A recent Nielsen study revealed that though email is cheaper, the overall net profit compared to direct mail is often better with direct mail.

We receive a lot of questions asking about 'on demand printing'? It is a good question to ask since on demand printing is one of the fastest growing areas in the print business. That’s true whether you use a printing company in Springfield, Missouri or Jabalpur, India.

One of the most economical ways for a business to get their message out is with a flyer. They can be used for many things, but the most common use is for an upcoming event. Because an event can only last for a few days, there is a need to spend your marketing dollars wisely to promote it. Flyers are perfect for this because they are inexpensive to produce.  

Are postcards worth your time? Are they really useful to help you keep in touch with clients and potential new customers?

An FAQ sections provides quick answers and relevant advice. A well-produced FAQ will reinforce buying decisions and shorten the time it takes to order from your business. It can help increase your business sales, as potential customers can get relevant information quickly before placing an order.

With all the emphasis on internet marketing and social media efforts do you really need a printer anymore? 

You just got a job at a company and one of your tasks is overseeing the print buying?  So what do you do?  Stay with the printing company your company has used before, or find a new one?  Both are probably the best answer. 

• Simplicity: Don’t take pictures of your product surrounded by clutter. If your image has too much clutter in it, the thing you’re trying to promote can very easily get lost. You’re trying to take a product picture, not create an I Spy puzzle. Ideally, your product should be alone, sitting against a white background.
• Take only high resolution photos. The ideal size for an image is 300 DPI (dots per inch). This way, they can be used in many different ways.
• Save your originals photos as they are; don't reduce the file size. You never know when you’re going to need them or for what purpose. With the high resolution, your photo will look great in print. And you'll be able to make the image a low resolution for use on your website.
• Don’t just snap one picture of your product: treat it like a photo shoot. You’ll never know what the best angle is for your product until you try them all.
• No image is better than a bad image. If you can’t get a decent shot of your product, it’s better to do without it then use a frustratingly blurry low-res or unflattering picture. It is really best to show off your own product, but using an online stock photo could be a temporary option.
• If you are using video to promote your products, be sure to pay attention to the lighting, as well as the what is surrounding the products. Don't allow any other images to distract from the main attraction - your product.
• Having an extremely picture heavy web page can slow down the speed at which it loads. Learn how to prepare photos to load quickly, so your potential customers don’t get frustrated waiting for your site to load and leave.

People often times prefer pictures over words, so don’t be afraid to be creative with your photos. Don’t be shy about creating custom albums for your Facebook page, either. Albums are a great way to introduce products, especially if you can show a real person using them. It makes it easier for your customers to connect and envision themselves using your merchandise.

Newsletters are one of the very best means to build valuable relationships with your customers, but have you ever considered what an in-house company newsletter can accomplish for your business?