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DPI's Most Recent Articles!

So you need a mailing list, how does that work?
Wednesday, May 9, 2012
You may maintain a good database for mailing , but sometimes it may be necessary to rent or purchase a mailing list . When that time comes, it will help to have some questions ready to ask so you can figure out what kind of list you need. This will not only save time, but will insure you obtain the list you are after. 6 key Questions To Ask A List Broker : Who is on the list ?...Read More
Direct Mail Beats Email For ROI
Wednesday, May 2, 2012
A recent Nielsen study revealed that though email is cheaper, the overall net profit compared to direct mail is often better with direct mail. The study showed that with so much consumption occurring in the digital age, a changing trend to breaking through the clutter is the use individualized direct mail . One thing is for sure, people 'scan' what they read more now than ever, even...Read More
What is 'On Demand' Printing?
Wednesday, Apr 18, 2012
We receive a lot of questions asking about 'on demand printing' ? It is a good question to ask since on demand printing is one of the fastest growing areas in the print business. That’s true whether you use a printing company in Springfield, Missouri or Jabalpur, India. Why is print on demand growing so fast? With the emergence of digital printing (which is using a print solution...Read More